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Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Tag: Gawker


 
June 9th, 2013
Elizabeth Spiers on Launching Media Brands
By Dani Fankhauser in Brand Publishing

Spiers talks with TCS about creating strong content, writing fiction and navigating the grey areas between journalism and brand writing.


 
April 17th, 2013
Pros and Cons of Performance Pay for Brand Journalists
By Joe Lazauskas in Content Marketing

Performance pay can provide brand journalists with incentives that will boost their productivity, but it can also raise serious issues.


 
March 25th, 2013
HuffPo Takes Sponsored Content to a New Level
By Joe Lazauskas in Content Marketing

Over the past year, the sponsored post has become the hot new marketing tool of choice for publishers and brands alike


 
November 20th, 2012
Pheed Gains Ground, Gawker Branded Pages, Freelancer Economics
By Kylie Jane Wakefield in Content Watch

Pheed, a new social platform on, has garnered over one million users since it was introduced last August.


 
November 5th, 2012
Discover Los Angeles, State Farm Has Gawker Covered, Sandy Content Lessons
By Kylie Jane Wakefield in Content Watch

DiscoverLosAngeles.com includes "a growing list of travel search engines, destination ratings sites, and hotel booking platforms."


 
September 26th, 2012
The Trouble with Comments
By Dani Fankhauser in Blogging

Is the Internet better off without them?


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