Facebook is banking on the fact that two-thirds of Super Bowl viewers will likely engage with a brand's game-related content on social media.
Video-intensive sites like YouTube, Netflix, and, yes, Facebook dominate the race to capture the web's most precious resource: user attention. Twitter looks poised to join the ranks.
Facebook now drives one quarter of all referral traffic, over three times that of all other social sites combined. What's even more surprising is how they got there.
After Barack Obama's Q&A on Reddit in August 2012, BuzzFeed said that the president had "won the Internet." More than two years later, he's still winning with a robust social strategy.
Many paid media brands don't yet have their 2015 strategy in place, which means right now is a goldmine of super low CPCs.
When will a post get the most Facebook likes or clicks? When do people interact with B2C brands? Let analytics wizard Neil Patel guide the timing of your social media strategy.