Though content marketing is the new kid on the block, it won't be long before it eclipses social as marketers' tool of choice.
Brands love to hijack big events, but they often fail. The latest research from ShareThrough sheds some light on how they can succeed.
Your blog post may not spread to millions, but tens of thousands is a reasonable goal. How? Following these tips is a great start.
Butter, a new social media app, recently released a white paper that attempts to answer a (digital)-age-old question: How are millennials spending their time on the Internet?
MDG Advertising is responsible for this massive, glossy infographic about the importance of native advertising for content marketers, featuring social media, metrics, and the future of native.
Facebook disappointed many social media users in the aftermath of unarmed black teenager Michael Brown's death in Ferguson, Missouri on August 9. While updates, photos and video on flew in at a mile a minute on Twitter, they were noticeably absent from Facebook feeds.