Only good things can happen when Facebook takes a stance against all the hawkers and peddlers who give brand updates a bad name (which, let’s be honest, includes most brands on the network).
Think all of your social traffic is coming from Facebook and Twitter? Think again. Nieman Journalism Lab just shared a case study about the impact of chat apps—and it may just shed some light on your "dark social" traffic.
Where do I begin? Which networks should I be on? What do I share? How many times should I post? Is this worth my time? Read on, social media noob, and I will answer all of your concerns. (Lesson one: “Noob” is social slang for “newbie.”)
In just a few months, the content marketing scene has changed dramatically. More studies have been done, more charts have been made, and content marketers needs this information more than ever to stay on top of this rapidly changing industry.
Here be a map out the content marketing universe. Instead of King's Landing, you'll find the royalty that occupies Brand Publisher's Landing. Across the Narrow Sea of Audience lie the Merchants of Content, willing to arm brands with eyeballs—for the right price. And to the South and along the Social Coast sit the social media networks those brands must ally with and conquer.