MDG Advertising is responsible for this massive, glossy infographic about the importance of native advertising for content marketers, featuring social media, metrics, and the future of native.
Facebook disappointed many social media users in the aftermath of unarmed black teenager Michael Brown's death in Ferguson, Missouri on August 9. While updates, photos and video on flew in at a mile a minute on Twitter, they were noticeably absent from Facebook feeds.
Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.
How much do you know about paid social? Considering how relatively new the practice is, chances are the answer is not enough.
But brand publishers don't want clicks; they want people to spend time with their content in hopes of building lasting relationships with an audience and achieving true ROI. If it's dumb to measure the success of your content based on pageviews, it's even dumber to pay for those pageviews.
Here's what you missed while fulfilling all of your Disney fantasies at the Mermaid Parade in Coney Island...