What can your advertising do in 10 seconds? Not a whole lot, you might think. But research shows that over 50% of Internet users stay on a webpage for less than 10 seconds, proving micro-content should play a big role in your content strategy.
So brands, it turns out, are not people after all — at least on Facebook. The social media giant recently moved last week (and actually has been moving for some time) toward restricting the organic reach of pages associated with brands.
Creating high-quality branded content is very important, but when it comes to making sure your ad dollars are spent properly, understanding the best ways to get eyeballs on your content can be just as crucial to your success.
By now, most people have heard of Buffer, the social media scheduling app and poster child for startup content marketing done right. Their blog posts get literally thousands of shares, helping market a business that boasts over one million users and nearly $4 million in annual revenue.
Fifty-four out of a hundred consumers now say they would consider ending a relationship with a retailer that fails to directly deliver tailor-made, relevant content to them.
For those contemplating Tumblr's value to brands, that reblog rate is an incredible stat to ponder. After all, if the average Promoted Tweet was being retweeted 10,000 times, Twitter would plaster SXSW with the stat.