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Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Tag: Disney


 
January 4th, 2013
Disney Invents School Site for Pixar’s ‘Monsters University’ [VIDEO]
By Kylie Jane Wakefield in Content Marketing

Disney unveiled a website and video to promote its new Pixar movie, the prequel to "Monsters, Inc."


 
November 26th, 2012
Disney and Barneys Send Minnie Mouse to Paris [VIDEO]
By Kylie Jane Wakefield in Content Marketing

Disney and Barneys have teamed up on a holiday video promoting the two brands.


 
October 31st, 2012
Hurricane Sandy’s Social Buzz, Disney Gets Star Wars, Content Is War
By Kylie Jane Wakefield in Content Watch

Due to power outages on the East Coast, many people were forced to rely upon their phones and social media for news updates.


 
June 25th, 2012
Disney Targets Teens’ and Tweens’ Mobile Habits
By Kylie Jane Wakefield in Content Marketing

Disney Interactive Labs is leading a heavily mobile campaign that showcases its videos and games.


 
June 20th, 2012
Content Marketing Revs the Engines for Disney’s Cars Land
By Kylie Jane Wakefield in Content Marketing

Disney's Cars Land opening this past weekend to huge crowds. This success is perhaps due, in part, to aggresive content marketing efforts.


 
May 8th, 2012
ESPN’s Scandalous Blogger Brouhaha Sparks Alarm
By Andrew Klappholz in Blogging

In the aftermath of the Sarah Phillips fiasco at espn.com, content providers are realizing their bloggers could turn out to be a liability.


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