Four tech innovators presented their latest products at Daily Deal Summit East's annual Tech Showcase. Here's a rundown of the products.

Using social media to drive sales has been retailers’ great challenge of the 2010s. But it’s easier than most people think.

Consider how useful it would be to calculate the value each customer relationship is worth. The metric 'lifetime value' does just that.

Traditional media players have always merged content and commerce, but their transition into online marketing has often been rocky.

Daily deals are now so ubiquitous that if brands don't search for innovative ways to engage consumers, the industry could lose its luster.