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Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Tag: Customer lifetime value

 
April 30th, 2012
Assessing ‘Lifetime Value’ for Customer Relationships
By Ella Riley-Adams in Content Marketing

Consider how useful it would be to calculate the value each customer relationship is worth. The metric 'lifetime value' does just that.

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