The show, with its new network, will award six fans the coveted prize of a walk-on role.
When crowdsourcing is done right, it allows customers to have a say in the future of the brand and increases their loyalty.
The site, along with platforms like Twitter, features users who compile facts, data, and information to contribute to telling a story.
On its Tumblr, Fox Searchlight is leading an open call for poster designs for its new film, "Ruby Sparks."
Crowdsourcing, gathering content from followers and consumers of a brand, can save money, time, and produce more engaging content.