The show, with its new network, will award six fans the coveted prize of a walk-on role.

The "Why VW" campaign features drivers' personal history with the Volkswagon and tales of their road trips.

When crowdsourcing is done right, it allows customers to have a say in the future of the brand and increases their loyalty.

The site, along with platforms like Twitter, features users who compile facts, data, and information to contribute to telling a story.

On its Tumblr, Fox Searchlight is leading an open call for poster designs for its new film, "Ruby Sparks."

Crowdsourcing, gathering content from followers and consumers of a brand, can save money, time, and produce more engaging content.