In Contently's new report, "State of Content Marketing 2014," we examine which brands, vendors, and voices are driving the brand storytelling movement, and analyze the four key trends will decide the future of advertising.
As interest in content marketing swelled over the past few years, old-schoolers have struggled with the urge to turn out thinly disguised advertorials, or to spike helpful content with vinegary product placement. Transparency is something they have tried to avoid.
In March, the "how to measure content" debate came in like a lion. It came out like a lion on steroids. Were you following?
What you might have missed in the branded content world while you were standing outside, shaking your first and screaming at the cold air for ruining spring...
Let’s be frank. Too many news organizations treat freelancers like garbage. Not all, and probably not most, but too many.