Each Showcase Page hosts its own set of LinkedIn followers, website links, industry information, and posts, offering brands the opportunity to target consumers with more specified interests.
Editors, marketers and content strategists put so much time and effort in creating visual content, yet when it comes to using it, it’s often a one-and-done affair. They publish it, then let it languish.
In Contently's new report, "State of Content Marketing 2014," we examine which brands, vendors, and voices are driving the brand storytelling movement, and analyze the four key trends will decide the future of advertising.
As interest in content marketing swelled over the past few years, old-schoolers have struggled with the urge to turn out thinly disguised advertorials, or to spike helpful content with vinegary product placement. Transparency is something they have tried to avoid.