With immersive, multimedia narratives about local businesses, American Express is taking Small Business Saturday to the next level.
Here be a map out the content marketing universe. Instead of King's Landing, you'll find the royalty that occupies Brand Publisher's Landing. Across the Narrow Sea of Audience lie the Merchants of Content, willing to arm brands with eyeballs—for the right price. And to the South and along the Social Coast sit the social media networks those brands must ally with and conquer.
When TrackMaven billed one of its conference panels as the "Content Platform Showdown," pitting representatives from content marketing platforms Contently, Newscred, and Percolate head-to-head, they were probably hoping everyone would channel their inner Crossfire.
When we were perhaps a dozen people, a brilliant programmer of ours sat us (the founders) down one morning and said he was quitting. Initially, I was stunned.You can't fire us! Then he told us his reason.