First, we'd hire a full-time editor. But that leaves more than $400,000 to spend on a platform, audience development, video, and more...
Since I started as editor-in-chief of Contently a year ago, we've published over 1,000 stories, grown our audience by 100,000 readers, and nearly given our CEO a heart attack about half a dozen times. Most importantly, we've learned a ton of valuable lessons about content marketing.
With immersive, multimedia narratives about local businesses, American Express is taking Small Business Saturday to the next level.