Content marketing needs more than writing to take off.

Do you know when you should be using Times vs. Arial vs. Calibri — aside from your own gut reaction that it just 'feels' right?

Running a campaign? Supporting a cause? Social media is an invaluable tool for engaging your audience and inspiring action.

Virtually every content site on the internet runs off of a database, but that central fact is obscured from the person creating the content.

"Brands often lack structure around content creation," says Suzanne Baran. "Buy-in is often a challenge, and the process is rarely collaborative."

This week's Content Conversations Meetup focused on what we write about when we we write about love.