Tag: Content Marketing Institute
Ford has set up SteertheScript, a crowdsourcing platform that asks fans to co-author an ad that will feature Jimmy Fallon.
Search engines and social media sites went all out for Election Day, according to ClickZ.
Dodge is putting out a parody video it created with the Onion on the satirical paper's YouTube channel.
Channel 4 in Europe and VW's media agency, MediaCom, have created Abbey Road Studios: In Session with Volkswagen Beetle.
90 percent of in-house marketers say that content is important, but only 38 percent have a content marketing strategy.
Felix Baumgartner jumped 120,000 feet on Oct.14, and Red Bull was there to document the record-defying event.