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Content Strategist: Insights and Analysis onBrands, Storytelling, and theFuture of Content, by Contently

Tag: Content Marketing Institute


 
December 4th, 2012
Jimmy Fallon Crowdsourcing for Ford, Emotional Content, Nook Media
By Kylie Jane Wakefield in Content Watch

Ford has set up SteertheScript, a crowdsourcing platform that asks fans to co-author an ad that will feature Jimmy Fallon.


 
November 7th, 2012
Election Social Rundown, Hiring Journalists for Brands, McQuestions
By Michael Howerton in Content Watch

Search engines and social media sites went all out for Election Day, according to ClickZ.


 
November 6th, 2012
The Onion’s Dodge Parody Videos, New BuzzFeed Editor, Be Jimi Hendrix
By Kylie Jane Wakefield in Content Watch

Dodge is putting out a parody video it created with the Onion on the satirical paper's YouTube channel.


 
November 2nd, 2012
Volkswagen at Abbey Road, Sirius XM Grows, NPR Hires First CMO
By Kylie Jane Wakefield in Content Watch

Channel 4 in Europe and VW's media agency, MediaCom, have created Abbey Road Studios: In Session with Volkswagen Beetle.


 
October 31st, 2012
The Right Way to Measure Content Marketing Results [INFOGRAPHIC]
By Kylie Jane Wakefield in Content Marketing

90 percent of in-house marketers say that content is important, but only 38 percent have a content marketing strategy.


 
October 16th, 2012
Red Bull’s Stratos Jump, Flynt’s New Frontier, Brands at NY Comic Con
By Kylie Jane Wakefield in Content Watch

Felix Baumgartner jumped 120,000 feet on Oct.14, and Red Bull was there to document the record-defying event.


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