Some companies have taken underground advertising to a new level, creating experiences for consumers that explode online. If you're not up on your guerrilla marketing game, here are five of the best stunts that we've seen recently...
A story of magical beasts and a quest wrought with perils featuring colorful and cartoonish illustrations—sounds like a great idea for a children’s book, right? Well, that's exactly what digital marketing management company Tealium put together for their latest promotional B2B marketing book, “Taming the Digital Marketing Beast," which—if you haven't guessed—is certainly not just for kids.
The buzzword, “Thought Leadership” lives on because no one’s coined a better term. And whatever you call it, showcasing expertise and positioning yourself ahead of competitors is an essential strategy for any brand that operates a range of businesses and not a single consumer product.
Branded content and native advertising is “the future,” Eric Hippeau, the former CEO of The Huffington Post, declared at Percolate’s “Transition” conference held July 16 in New York City.
Comedians have long held mirrors up against society’s many absurdities and shortcomings. And now, content creators are using the satirical technique to draw attention to their own causes by using minimal resources to poke fun at a competitor, an ideological opponent, or even a major political issue. Here are four parody websites that really made waves: Here are four parody websites that really made waves:
You see them everywhere; you probably know one, and you might even be confused about whether or not you are one. Our generation's subculture of “hipsterdom" is pretty flimsy in comparison to other post-war styles, such as the hippie, punk or grunge movements.