The supposed effectiveness of keyword stuffing and manipulative linking are just a few of the myths about SEO roaming around the marketing world.
"One day soon, native advertising may be recalled as a quaint evolutionary step, as brands are increasingly comfortable simply reaching an audience themselves."
Last September, The New York Times hired Sebastian Tomich and gave him a critical task: Help introduce the most controversial advertising product in the 165-year-existence of the Gray Lady.
Here be a map out the content marketing universe. Instead of King's Landing, you'll find the royalty that occupies Brand Publisher's Landing. Across the Narrow Sea of Audience lie the Merchants of Content, willing to arm brands with eyeballs—for the right price. And to the South and along the Social Coast sit the social media networks those brands must ally with and conquer.
This past Tuesday, Politico ran “No, BP Didn’t Ruin the Gulf,” an op-ed piece by a BP Comms. VP that claimed the damage caused by the 2010 Deepwater Horizon oil spill in the Gulf of Mexico was minimal.