As brands rush to publish blog posts, videos, white papers, news articles, feature stories, and other types of content to . . .
In April, Ezra Klein sent a ripple through the media world when he decided to leave The Washington Post for Vox Media. It wasn't just the fact that Klein was leaving WaPo, but the reason he was doing it: for Vox's content management system (CMS), Chorus.
While it’s true that the nature of brand publishing sets a higher bar for compliance and introduces some complexities that media companies do not encounter, those companies also benefit from having well-established compliance structures in place. There’s no reason brand publishers can’t do the same.
Here's what you missed while wondering whether tweeting counts as "labor"...
We're hosting The Content Strategy MegaQ&A on The Content Strategist next Friday, and our Chief Creative Officer, Shane Snow, will be tweeting the Qs and As live on Tuesday from 1-2pm ET on #SmartContent on Twitter.
MDG Advertising is responsible for this massive, glossy infographic about the importance of native advertising for content marketers, featuring social media, metrics, and the future of native.