In an ideal world, we would not judge a snack by its fat, sugar, and sodium content, but by the quality of its branded content. So whether or not your slow food, organic, free trade, gluten-free veganism can accommodate these quirky brands into your diet, try to relish the raucous joy they're making on social media.
Three years ago, OkCupid's wildly popular blog, OkTrends, mysteriously stopped publishing. And for a long time, no one knew why.
Somewhere behind those ninja turtle-dressed humans and crazy Vines, there's human mind—or, more likely, multiple human minds—devising and executing a brand's content strategy. And inside those "brand newsrooms," they're feeling stretched thin.
Is Mark Zuckerberg the modern-day Willy Wonka? It might be a little tenuous, but there seems to be a clear similarity between Facebook’s recent soft launch of ‘Facebook Buy’ and Wonka’s mouth-watering idea: Reach into the News Feed and grab your chocolate bar. Or big-screen TV. Or half-off Bonobos.
"How should I build my content organization?" To answer that question our CCO of Contently Shane Snow hosted his first in a series of online content strategy classes this summer: Orchestrating a Content Strategy Machine.
Some companies have taken underground advertising to a new level, creating experiences for consumers that explode online. If you're not up on your guerrilla marketing game, here are five of the best stunts that we've seen recently...