Here’s what you missed while figuring out if you can expense holiday gifts for clients to your boss’s credit card…
Inspired by Maslow's hierarchy of needs, we decided to make the content marketing hierarchy of needs for the latest edition of our print magazine, Contently Quarterly. If you're in the same game we are, we hope you can relate.
Since I started as editor-in-chief of Contently a year ago, we've published over 1,000 stories, grown our audience by 100,000 readers, and nearly given our CEO a heart attack about half a dozen times. Most importantly, we've learned a ton of valuable lessons about content marketing.
If you leap into hiring a brand editor without first making a plan, you're pretty much just burning money.
As strange as it might sound, I have a harder time not finding stories. It's like that line in 'The Sixth Sense' when Haley Joel Osment says, "I see dead people." Instead of dead people, I see stories. Everywhere.