If a piece of content is published online but nobody interacts with it, does it make a sound? In the past, you'd publish. And wait. And hope. Now, there is a clear model for those who want to master distribution.
Halloween is the perfect time for brands to get a little weird with their commercials. Heart-warming scenes of families eating their morning cereal are suddenly replaced by flesh-eating zombies, insane ax murderers, and demon children. It's fantastic.
In 1995, eBay was far different than it is today. Most notably, it didn't have auctions, but it did have a section devoted to Ebola.
Gigaom's sponsored content is fascinating: Sometimes, it rivals the site's regular editorial; other times, it's nothing more than a display ad in sheep's clothing.