The Instagram era has been called the age of instant nostalgia, and that effect has come to branded content with . . .
One person who's been able to bridge the gap between brands and storytellers is Soledad O'Brien, famed broadcast journalist and founder of Starship Media Group, who has worked with brands, such as CoverGirl, to great incredibly compelling viral content.
The story of Rob Dyrdek goes a little something like this—talented skateboarder quits high school to turn pro at 16, becomes an influential skater and serial entrepreneur, realizes the power of storytelling, and catapults himself into the mainstream as one of the biggest stars in MTV history.
But while hopes might be high, funds and self-esteem remain somewhat low. Only 6 percent of marketers assign themselves an A-plus in the area of digital marketing performance, and 41 percent admit to feeling challenged with insufficient budgets and difficulties convincing higher-ups of the benefits of their campaigns.
If you’ve spent any time reading on the web the past week, odds are you’ve read something written by a robot—and you didn’t even realize it. But what are the limitations of robot writers? And can they help your brand newsroom?