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Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Tag: Content Campaign ’12 Series


 
November 1st, 2012
Can Too Many Ads Hurt Obama, Romney in Final Days? [VIDEO]
By Rani Molla in Case Studies

Just how effective is an overabundance of advertisements?


 
October 24th, 2012
How Social Media Sentiment Impacts the Presidential Campaigns
By Rani Molla in Case Studies

SDL and Attensity gauge social media sentiments for the candidates, especially in swing states.


 
October 11th, 2012
Gone But Not Forgotten: Post-Debate Content Strategy
By Rani Molla in Case Studies

Most have said that Mitt Romney won last week's presidential debate. In his emails, he's sure been acting like it.


 
September 28th, 2012
What Fonts Say About the Presidential Campaigns
By Rani Molla in Case Studies

What did designers of various fonts used by Obama and Romney have in mind when designing them?


 
September 21st, 2012
The Content Battle Over Romney’s 47 Percent Remark
By Rani Molla in Case Studies

Sometimes good content comes from the opposition. The best content can come straight from the opposition's mouth.


 
September 13th, 2012
5 Content Strategy Lessons from the Democratic Convention
By Rani Molla in Case Studies

We take a look at what the Democrats did well and not so well at their nominating convention last week.


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