The editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Ever.
Everyone creating content is competing against everyone else creating content. It’s a free-for-all, with alliances and power positions changing faster than a game of Risk.
Positivity farms like Upworthy aren’t the only publishers weaving distribution strategies into their DNA. Brand publishers are, too.
Contently co-founder Shane Snow sat down with each panelist at the Social Content Summit to discuss the future of content marketing and social media. This is the fourth of a nine-video series sharing some of the day’s learnings.
Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.