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Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Tag: Business Insider


 
May 30th, 2013
How 3 Trailblazing News Sites Publish Content with Integrity [VIDEO]
By Daniel Ellis-Ferris in Content Marketing

Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.


 
May 16th, 2013
Wrecked Brands, Better Brands, Demographic Misses
By Ritika Puri in Content Watch

You've probably already noticed, but Abercombie & Fitch has been at the center of a major media fail.


 
April 18th, 2013
Beautiful Campaigns, Twitter’s New Ads, Cry at Your Desk
By Ritika Puri in Content Watch

Women, you're more beautiful than you think. That's the valuable takeaway from Dove's most recent video campaign.


 
November 29th, 2012
The Art and Science of How Techmeme Curates News
By James O'Brien in Case Studies

What's the right relationship between algorithms and human curators when it comes to publishing stories?


 
August 3rd, 2012
Huffington Post Launches General Mills’ Branded Content Site
By Kylie Jane Wakefield in Content Marketing

HuffPo has created LiveBetterAmerica, featuring branded content from General Mills focusing on fitness, food, and healthy living.


 
May 15th, 2012
The (Delicate) Art of Writing a Conflict Disclosure
By Dani Fankhauser in Blogging

In the emerging field of content marketing, where the line between journalism and content for marketing purposes can be murky, what are the rules for disclosure?


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