Excerpt: I often write for the sheer love of it. But when I publish my writing, I'm hoping for more. I want people to talk about it. The secret? A mnemonic device that goes F-I-N.
Think all of your social traffic is coming from Facebook and Twitter? Think again. Nieman Journalism Lab just shared a case study about the impact of chat apps—and it may just shed some light on your "dark social" traffic.
Like-minded publishers are starting to team together to tell bigger and better stories than they could on their own. Here's how it can fit into your content strategy.
The editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Ever.
Everyone creating content is competing against everyone else creating content. It’s a free-for-all, with alliances and power positions changing faster than a game of Risk.
Positivity farms like Upworthy aren’t the only publishers weaving distribution strategies into their DNA. Brand publishers are, too.