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Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Tag: AdWeek


 
June 3rd, 2013
CONTENT WATCH: Hand Your Brand Over to Cirque du Soleil, and more
By Ritika Puri in Brand Publishing

The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Monday.


 
June 2nd, 2013
CONTENT WATCH: Why your mobile ads still suck, and more
By Ritika Puri in Content Watch

The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Wednesday


 
May 31st, 2013
A Copywriter’s Breakthrough, Tumblr’s New Revenue Stream, Ad Stereotypes
By Ritika Puri in Content Watch

After 16 years of ad agency life, copywriter Matt Bull took a leap of faith in himself to pursue the path of self-employment.


 
May 24th, 2013
FML Wars, Storytelling Meets Sports, Google Controversy
By Ritika Puri in Content Watch

Everyone who tweets the #FML hashtag is entered in a pool for a "Fun My Life" prize pack. Bold move.


 
May 23rd, 2013
Tablets Lead Mobile E-Commerce, Marketing Meets Tech, CMO Roles
By Ritika Puri in Content Watch

Mobile devices will facilitate a quarter of all online sales by 2017 — and approximately three-fourths of these sales will come from tablets.


 
May 16th, 2013
Wrecked Brands, Better Brands, Demographic Misses
By Ritika Puri in Content Watch

You've probably already noticed, but Abercombie & Fitch has been at the center of a major media fail.


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