Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • October 30th, 2014

‘To Make This Work, You Have Got to Compete With Editorial’: Inside The NYT’s Native Ad Journey

By Joe Lazauskas

Last September, The New York Times hired Sebastian Tomich and gave him a critical task: Help introduce the most controversial advertising product in the 165-year-existence of the Gray Lady.


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Feature • October 28th, 2014

We Made You a ‘Game of Thrones’-Style Map of the Content Marketing World

By Contently

Here be a map out the content marketing universe. Instead of King's Landing, you'll find the royalty that occupies Brand Publisher's Landing. Across the Narrow Sea of Audience lie the Merchants of Content, willing to arm brands with eyeballs—for the right price. And to the South and along the Social Coast sit the social media networks those brands must ally with and conquer.


Feature • October 28th, 2014

18 Years After Being Retired, the Meox Mix Jingle Is Going Viral. Here’s Why

By Camille Padilla Dalmau

How do you get hipsters to engage with branded content? Trigger their love of nostalgia and absurdity by asking them to remix the Meox Mix jingle.