For brands looking to make an emotional connection with their audience, developing a unique and resonant voice is key.

When crowdsourcing is done right, it allows customers to have a say in the future of the brand and increases their loyalty.

At the heart of every viral video is a solid narrative that is emotionally engaging, informative, and packed with entertainment value. These three cases exemplify why.

With so many videos saturating the web, it's difficult to make a piece that really stands out.

With affiliate marketing, a high-trafficked site and a targeted audience, the mantra is: "Work hard now, reap the benefits later."

What should come first, the content or the audience? Content marketing pros say know the audience first, then target the content to get right to them.