Category: How To
For brands looking to make an emotional connection with their audience, developing a unique and resonant voice is key.
When crowdsourcing is done right, it allows customers to have a say in the future of the brand and increases their loyalty.
At the heart of every viral video is a solid narrative that is emotionally engaging, informative, and packed with entertainment value. These three cases exemplify why.
What should come first, the content or the audience? Content marketing pros say know the audience first, then target the content to get right to them.