Means For Brand Publishers
It’s been a bad couple of months for SEO-content spammers. First, in early August, Google changed its algorithm to reward high-quality, “in-depth articles” by giving…
What does it mean for a company when the arsenal of digital content pertaining to its brand starts to involve unpleasant -- and often unneccessary -- lawsuits and other legal material?
There's one big lesson from Samsung's Independence Day promo with Jay-Z: While exclusive content can get a technology platform its best publicity in months, consumers will be ruthless if they don't get it exactly as expected.
As Amazon continues to diversity its product offerings, a few recent announcements make it clear that it sees content creators as a big part of the future of its business.