Some are saying that a student project that allows users to alter their online identities may "kill" behavioral ad targeting. Here are the implications for the branded content world.
Brands attempting to figure out whether they should commit to a presence of Instagram Video or Vine may be wasting their time -- both platforms have merits, and the distribution system for both is often the same anyway.
For brands, campaign slogans increasingly need to be short, quippy, and preceded by a pound symbol to up their social media quotient. Is this a fad or a lasting trend in marketing?
Three Paris bars are changing the city’s scene by serving high-end cocktails, giving people a good time, and welcoming online interaction.