With the NFL season just a week away, I’m already starting to notice my Sunday night browser history is a mashup of marketing/media articles and reports from the New York Giants practice facility. It’s a reminder that at 26, I’ve come to follow the marketing and media industry—which I cover as the editor of The Content Strategist—in the same way I’ve followed the sport I’ve loved since I was three years old.
When Sheila Coronel, dean of academic affairs at Columbia University’s School of Journalism said, “Our competition is the audience. Everyone now is a journalist,” it’s about the last thing anyone wanted to hear.
The WMC's latest report, "The Status of Women in the U.S. Media 2014,” is 80 pages of mind-blowing statistics about the underrepresentation of women in the media today, from gender in sports journalism to film production and radio.
As a juror for the Branded Content and Entertainment category at this year’s Cannes Lion Festival, I was struck by just how much brand-created entertainment is evolving as a category and an industry in its own right.
Here’s a walkthrough of how to make GIFs from existing content, using a recent infographic from LinkedIn, created on the Visually Marketplace.