Dr Pepper is becoming the earliest brand adopter of GIF messaging, but can their product-focused strategy succeed?
Brands love to hijack big events, but they often fail. The latest research from ShareThrough sheds some light on how they can succeed.
Tumblr is one of the most underrated platforms for branded content, and a number of brands have crafted content built to go viral.
As Hubspot's Joe Chernov put it: "I believe content marketing is a subset of inbound marketing, but like the Arc Reactor to Iron Man, there is no inbound without content."
While many of us think of going through the typical networking motions—handing out résumés at a career fair to employers who aren't hiring—Coffee makes networking a game-like experience that only requires swiping your thumb left or right to connect with other professionals.
When we were perhaps a dozen people, a brilliant programmer of ours sat us (the founders) down one morning and said he was quitting. Initially, I was stunned.You can't fire us! Then he told us his reason.