This week's must-read stories, for while you're going over the river and through the woods to sit around with your family on Easter staring at your phone...
YouTube just released its first Brand Channel Leaderboard, featuring channels that have had the most success attracting repeat viewership, shares, and engaged fan bases. But how well are brands actually doing on the video-sharing platform?
Here's your requisite weekend reading for when you're lounging in the park, half-heartedly hiding your bottle of wine from the cops:
How do you raise awareness about a boring, unsexy topic like colon cancer screenings? Convince a grown man that doctors found a toy car in his butt and capture his reaction on video, of course.