Today, many, many brands jumped on the #BreaktheInternet trend—and some of the tweets actually weren't horrible!
The supposed effectiveness of keyword stuffing and manipulative linking are just a few of the myths about SEO roaming around the marketing world.
Dr Pepper is becoming the earliest brand adopter of GIF messaging, but can their product-focused strategy succeed?
Brands love to hijack big events, but they often fail. The latest research from ShareThrough sheds some light on how they can succeed.
Tumblr is one of the most underrated platforms for branded content, and a number of brands have crafted content built to go viral.