When Sheila Coronel, dean of academic affairs at Columbia University’s School of Journalism said, “Our competition is the audience. Everyone now is a journalist,” it’s about the last thing anyone wanted to hear.
The WMC's latest report, "The Status of Women in the U.S. Media 2014,” is 80 pages of mind-blowing statistics about the underrepresentation of women in the media today, from gender in sports journalism to film production and radio.
As a juror for the Branded Content and Entertainment category at this year’s Cannes Lion Festival, I was struck by just how much brand-created entertainment is evolving as a category and an industry in its own right.
Here’s a walkthrough of how to make GIFs from existing content, using a recent infographic from LinkedIn, created on the Visually Marketplace.
There are alternatives to renting an audience on Facebook, and while they might not be as sexy as the major social network, they do allow brands to expand their reach and make the most out of their investments. Here are four steps you can take to wean yourself off relying on the social network...