As a juror for the Branded Content and Entertainment category at this year’s Cannes Lion Festival, I was struck by just how much brand-created entertainment is evolving as a category and an industry in its own right.
Here’s a walkthrough of how to make GIFs from existing content, using a recent infographic from LinkedIn, created on the Visually Marketplace.
There are alternatives to renting an audience on Facebook, and while they might not be as sexy as the major social network, they do allow brands to expand their reach and make the most out of their investments. Here are four steps you can take to wean yourself off relying on the social network...
There’s been a common refrain in the media and marketing industry lately: the relationship between advertising and publishing on the web is broken. But other than building a time machine and stopping CPMs from taking over the Internet in the first place, what can be done?
There may have been some things you missed over Memorial Day Weekend: the chance to partake in three days of debauchery on Fire Island; that Instagram of your boss doing tequila shots on the boardwalk at 11 AM that he smartly deleted the next day; and the latest and greatest from the wild world of content marketing.