Roy Peter Clark remembers when his mentor and editor of the St. Petersburg Times Gene Patterson began "preaching for the perfection of an 'explanatory journalism'" in the 1980s. Clark himself wrote an essay on the topic, "Making Hard Facts Easy Reading" for the Washington Journalism Review in 1984 — the same year Ezra Klein was born.
All of the existing analytics tools on the market are still built to solve a different problem than the one brands face. In our research over the last year, we've found that most brand publishers and the vendors that service them are still measuring success using the metrics of a publishing business that's fundamentally different than the one they're in.
News organizations have always used sensational headlines and yellow journalism to sell papers, so it's no surprise digital publishers now take a similar approaches.
This week's must-read stories, for while you're going over the river and through the woods to sit around with your family on Easter staring at your phone...