In April, a cadre of 200 publishers and advertising specialists gathered in New York’s Bowery Hotel for Contently’s Social Content Summit, which featured insights from nine professionals who have emboldened their brands through unique content and social media. This is the eighth of a nine-video series sharing some of the day’s learnings.
"The Internship," a mediocre movie that turned into a terrible movie when Google got overly involved with its brand placement, is a lesson to the whole industry.
Contently co-founder Shane Snow sat down with each panelist at the Social Content Summit to discuss the future of content marketing and social media. This is the fourth of a nine-video series sharing some of the day’s learnings.
After making a massive splash on YouTube, the shaving start-up has spent the past few months advertising on TV. Here's why the medium is still relevant even to a 21st-century company.
Brands and publishers open up a whole new portfolio of opportunities -- as well as new risks -- when they partner with celebrities on content projects that go much deeper than traditional endorsements.