Franklin wasn't born an academic savant. In fact, in his autobiography, he bemoans his subpar teenage writing skills—and outright terrible math ability. To succeed at "letters," he collected issues of the British culture and politics magazine, The Spectator, which had some of the best writing of his day in it, and reverse-engineered the prose.
Late last week, Upworthy updated the world on their sponsored content efforts, and you'll probably never believe what they revealed: Their native advertising efforts are doing really, really well.
In April, a cadre of 200 publishers and advertising specialists gathered in New York’s Bowery Hotel for Contently’s Social Content Summit, which featured insights from nine professionals who have emboldened their brands through unique content and social media. This is the eighth of a nine-video series sharing some of the day’s learnings.
"The Internship," a mediocre movie that turned into a terrible movie when Google got overly involved with its brand placement, is a lesson to the whole industry.
Contently co-founder Shane Snow sat down with each panelist at the Social Content Summit to discuss the future of content marketing and social media. This is the fourth of a nine-video series sharing some of the day’s learnings.