Marketers, take note: Clicks and views might matter, but a new Chartbeat study has found that the amount of time readers engage with a piece of content is perhaps the most important indicator of successful branded content.
One year ago, dads Kordale and Kaleb Lewis uploaded an Instagram photo of a typical morning in their household in Atlanta. The photo went viral, and now Kodak is spreading that share-worthy moment even further.
GE sometimes uses freelancers for its award-winning publication, as do Coca-Cola and General Assembly. Why is the hybrid newsroom approach now taking off among big brands?
An old-school sports movie and the NFL collide with a young Jamie Foxx and a protein supplement company to create... the boldest, brashest branded content ever?
"Tomorrow starts here" is a fitting motto for Cisco as it embraces the Internet of Things on its new content hub that's reached nearly 2 million unique visitors.