If you're a publisher right now, you probably want to kill the content marketer flooding your inbox. And if you're a marketer, you're probably frustrated with getting ignored.
With augmented reality and rich reporting, The New York Times' first paid post in print is anything but an advertorial.
In an era where storytelling is a slickly packaged affair and "content” has been cemented as a buzzword, it's satisfying that the viral hit at the end of 2014 is a simple podcast.
Like most content marketers, HSBC's Debra Russeth started out creating content with virtually no sales KPIs—until she reverse-engineered their marketing process and had a breakthrough.
Where do I begin? Which networks should I be on? What do I share? How many times should I post? Is this worth my time? Read on, social media noob, and I will answer all of your concerns. (Lesson one: “Noob” is social slang for “newbie.”)