Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • August 19th, 2014

This Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

By Kelsey Libert

Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.

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Feature • August 19th, 2014

Bot Traffic May Be Ruining Your Content Strategy, and Google Knows It

By Yael Grauer

​On July 30, Google announced a new bot filter, alpha tested by Nestlé, that allows Google Analytics users to exclude known bots and spiders from traffic statistics. If you're a publisher—particularly a brand publisher—you should pay attention. Bots just may be ruining your content strategy.

Feature • August 18th, 2014

AdDetector: Why This Google Engineer Built a Plug-In That Calls Out Sponsored Content

By Sam Petulla

A Google engineer has taken on sponsored content's transparency and labeling challenge with a browser plug-in for Chrome and Firefox called AdDetector. It's drumming up a fair amount of buzz in the media world already.