Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • April 16th, 2014

The Pros and Cons of Sassy Brand Fights

By Natalie Burg

We might only be a few months away from “Yo Mama” jokes constituting a content strategy. After all, brands are . . .

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Feature • April 16th, 2014

What Brands Don’t Understand About YouTube

By Amanda Walgrove

YouTube just released its first Brand Channel Leaderboard, featuring channels that have had the most success attracting repeat viewership, shares, and engaged fan bases. But how well are brands actually doing on the video-sharing platform?

Feature • April 15th, 2014

How Red Bull, AmEx and Dove Win By Proudly Branding Their Content

By Celine Roque

If Beyoncé worked in content marketing, she might sing, "If you liked it then you should have put your brand on it." As investment in content marketing grows rapidly, many brands are grappling with the question of how strongly they should brand their content.