Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • January 23rd, 2015

For Doctors Without Borders, Content Marketing Is a Matter of Life or Death

By Alyssa Hertig

A lesson in how to tactfully share global stories that are both heartrending and uplifting at once.


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Feature • January 23rd, 2015

Is This What Your Content Marketing Brainstorm Looks Like? [TCS Comic]

By Joe Lazauskas

This is the first installment of our weekly comics about content marketing. Because if we can't laugh at ourselves, we're doomed.


Feature • January 21st, 2015

Build vs. Buy: Why Top Brands Are Leaning on Freelancers to Build Hybrid Newsrooms

By Alyssa Hertig

GE sometimes uses freelancers for its award-winning publication, as do Coca-Cola and General Assembly. Why is the hybrid newsroom approach now taking off among big brands?