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Content Strategist:
Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently
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Feature • June 19th, 2013
If You Don’t Tell Your Story, They’ll Tell It For You
Combating misinformation isn't about "transparency," despite what dozens of social media consultants will tell you. It's about crafting a consistent brand narrative that doesn't leave audiences thirsting to fill in the gaps.
Feature • June 17th, 2013
The U.S. Government Has A Content Problem (and Your Brand May Too)
From Edward Snowden to Weev, it's clear that the U.S. government has a tenuous grasp on its long-term approach to dealing with digital content. Ellie Cachette argues that this is a big problem.
Feature • June 13th, 2013
What Journalists Can Learn From Content Marketers: Q&A With Erin Scottberg
Technology creates new ways to "surface data, explain information, distribute content and engage readers," says Erin Scottberg, who spoke with The Content Strategist about the changing content marketing space.
June 19th, 2013
Beyond That Song in That Car Commercial: New Opportunities for Music and Brands
June 17th, 2013
Welcome to the New & Improved Content Strategist!
June 14th, 2013
A Deodorant Brand’s Fresh Approach to Social Content
June 12th, 2013
What Publishers Need to Know About Google’s Patented News Article Rankings
June 11th, 2013
4 Content Marketing Lessons from Qualcomm Spark
By Ritika Puri
June 17th, 2013
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By Shane Snow
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June 11th, 2013
What AdBlock’s War on Banners Means for Brands
June 10th, 2013
How Market Research Is Flawed – and Content Can Replace It
By Elliot Engelmann and Anna Sternoff
June 9th, 2013
The Firestorm After the “Snow Fall”