Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • September 17th, 2014

Does Your Brand Newsroom Need a Robot Writer?

By Celine Roque

If you’ve spent any time reading on the web the past week, odds are you’ve read something written by a robot—and you didn’t even realize it. But what are the limitations of robot writers? And can they help your brand newsroom?


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Feature • September 16th, 2014

Native Adpocalypse! The NYT Sponsors an Upworthy-Style Listicle on Mashable

By Joe Lazauskas

"​11 Inspiring Videos That Will Restore Your Faith in Humanity" sounds like your standard Tuesday-morning Upworthy offering, but it's actually a "Brand Speak" post on Mashable paid for by The New York Times.


Feature • September 15th, 2014

The Secret to Apple’s Innovation? Bad Ideas

By Shane Snow

With last week's announcements at Apple's launch event for the iPhone 6, Apple Watch, and Apple Pay, I've been thinking a lot about how Apple seems to capitalize so well on ignoring common wisdom. Here's how the company does and has leveraged seemingly "bad ideas" to spur success.