Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • August 28th, 2014

What Great Content Marketing and Football Fandom Have in Common

By Joe Lazauskas

With the NFL season just a week away, I’m already starting to notice my Sunday night browser history is a mashup of marketing/media articles and reports from the New York Giants practice facility. It’s a reminder that at 26, I’ve come to follow the marketing and media industry—which I cover as the editor of The Content Strategist—in the same way I’ve followed the sport I’ve loved since I was three years old.

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Feature • August 27th, 2014

Serious About Brand Publishing? Don’t Send a Copywriter to Do a Journalist’s Job

By Yael Grauer

It's not that journalists and copywriters don't have a lot in common; they can both turn amazing phrases and meet killer headlines, and they're constantly explaining to strangers at parties that, no, they don't write fiction. Perhaps these similarities are why some agencies tap into their pool of copywriters to fill the editorial needs of clients who want to become brand publishers. While it can be easy to chock it up to saying, "Writers are writers!" making that switch might not be such a good idea.

Feature • August 27th, 2014

These 4 Companies Prove That Content Marketing Is Essential to Startups

By Mason Lerner

Gone are the days when a startup could just throw content out there and count on keyword optimization to drive fresh traffic and leads; the digital landscape has grown more competitive, and publishers of all kinds have had to up their game to stand out.