Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • February 26th, 2015

Is ‘Banner Blindness’ Spreading to the Facebook News Feed?

By Aaron Taube

In a recent study, researchers found that less than 20 percent of stories people see on their Facebook News Feed generated an emotional response. Even worse for marketers, sponsored stories generated no detectable response at all.

Feature • February 25th, 2015

Joe Chernov Dishes on How HubSpot Built One of the Industry’s Biggest Blogs

By Joe Lazauskas

You're struggling to manage one brand blog? HubSpot has three. We spoke to the man (and his glorious beard) behind HubSpot's successful content.

Feature • February 24th, 2015

5 B2B Brands That Rock LinkedIn

By Amanda Walgrove

With a built-in professional network, ad targeting service, and publishing platform, LinkedIn is the perfect place for B2B marketers to emerge as thought leaders. These are the brands doing it best.