Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • September 17th, 2014

Does Your Brand Newsroom Need a Robot Writer?

By Celine Roque

If you’ve spent any time reading on the web the past week, odds are you’ve read something written by a robot—and you didn’t even realize it. But what are the limitations of robot writers? And can they help your brand newsroom?


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Feature • September 16th, 2014

What U2 and Beyoncé Can Teach Us About Audience Engagement

By Amanda Walgrove

There are good ways to do a surprise product launch, and there are bad ways. Beyoncé did it right on that fateful midnight last December, but U2's surprise was actually invasive and loudly unwanted.


Feature • September 16th, 2014

Native Adpocalypse! The NYT Sponsors an Upworthy-Style Listicle on Mashable

By Joe Lazauskas

"​11 Inspiring Videos That Will Restore Your Faith in Humanity" sounds like your standard Tuesday-morning Upworthy offering, but it's actually a "Brand Speak" post on Mashable paid for by The New York Times.