Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • April 15th, 2014

How Red Bull, AmEx and Dove Win By Proudly Branding Their Content

By Celine Roque

If Beyoncé worked in content marketing, she might sing, "If you liked it then you should have put your brand on it." As investment in content marketing grows rapidly, many brands are grappling with the question of how strongly they should brand their content.


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Feature • April 14th, 2014

State of Content Marketing 2014

By Contently

In Contently's new report, "State of Content Marketing 2014," we examine which brands, vendors, and voices are driving the brand storytelling movement, and analyze the four key trends will decide the future of advertising.


Feature • April 14th, 2014

Brands Need to Start Taking Full Credit For Their Content. Here’s Why.

By Shane Snow

As interest in content marketing swelled over the past few years, old-schoolers have struggled with the urge to turn out thinly disguised advertorials, or to spike helpful content with vinegary product placement. Transparency is something they have tried to avoid.