Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • September 18th, 2014

Manufacturing Amazing: MTV Star Rob Dyrdek Reveals How Brands Can Become ‘Irresistibly Shareable’

By Rod Kurtz

The story of Rob Dyrdek goes a little something like this—talented skateboarder quits high school to turn pro at 16, becomes an influential skater and serial entrepreneur, realizes the power of storytelling, and catapults himself into the mainstream as one of the biggest stars in MTV history.

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Feature • September 17th, 2014

Does Your Brand Newsroom Need a Robot Writer?

By Celine Roque

If you’ve spent any time reading on the web the past week, odds are you’ve read something written by a robot—and you didn’t even realize it. But what are the limitations of robot writers? And can they help your brand newsroom?

Feature • September 16th, 2014

What U2 and Beyoncé Can Teach Us About Audience Engagement

By Amanda Walgrove

There are good ways to do a surprise product launch, and there are bad ways. Beyoncé did it right on that fateful midnight last December, but U2's surprise was actually invasive and loudly unwanted.