Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • December 17th, 2014

What You Can Learn From the Best Marketer of the Year

By Jillian Richardson

Heineken was recently awarded the title of "Creative Marketer of the Year" at Cannes. Throughout 2014, the brewery released a slew of creative marketing campaigns, but all of them had the same goal—to differentiate Heineken from the rest of the beer market.

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Feature • December 16th, 2014

Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates

By Amanda Walgrove

In our latest Contently Labs, we answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn?

Feature • December 16th, 2014

How to Use Influencers to Build Your Brand’s Owned Audience

By Aubre Andrus

Forget advertising. Today, brands want audiences. And one of the biggest keys to connecting with those audiences is leveraging influencers.