Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • August 20th, 2014

Storytelling and Technology: The Secret Ingredients of Retail 2.0

By Sam Petulla

The online "retail store" is going through an unbundling right now—all the way into the physical world, as petite concept stores, pop-up shops, and stores-within-a-store sprout up everywhere. Google, eBay, and Amazon are all hopping on the movement that's been aptly dubbed "clicks to bricks."


You look great today! Get your daily dose of content strategy here:

Feature • August 19th, 2014

This Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

By Kelsey Libert

Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.


Feature • August 19th, 2014

Bot Traffic May Be Ruining Your Content Strategy, and Google Knows It

By Yael Grauer

​On July 30, Google announced a new bot filter, alpha tested by Nestlé, that allows Google Analytics users to exclude known bots and spiders from traffic statistics. If you're a publisher—particularly a brand publisher—you should pay attention. Bots just may be ruining your content strategy.