Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • April 23rd, 2014

You Won’t Believe Which Brand is the New King of Data-Driven Content

By Jordan Teicher

In early October, we called on PornHub to seize the opportunity and build the greatest data-fueled brand blog of all-time. A few months later, they've followed through, creating one of the most detailed cultural studies of human sexuality we've seen since William Masters and Virginia Johnson teamed up in the late 50s.

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Feature • April 22nd, 2014

Brands Are Measuring Their Content All Wrong

By Shane Snow

All of the existing analytics tools on the market are still built to solve a different problem than the one brands face. In our research over the last year, we've found that most brand publishers and the vendors that service them are still measuring success using the metrics of a publishing business that's fundamentally different than the one they're in.

Feature • April 18th, 2014

The Best Branded Content of 2014 So Far

By Joe Lazauskas

I combed through hundreds of pieces of branded content researching this piece, and I must say, at no point was I tempted to quit my job at Contently and relocate to the remote jungles of Central America.