Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • September 16th, 2014

Native Adpocalypse! The NYT Sponsors an Upworthy-Style Listicle on Mashable

By Joe Lazauskas

"​11 Inspiring Videos That Will Restore Your Faith in Humanity" sounds like your standard Tuesday-morning Upworthy offering, but it's actually a "Brand Speak" post on Mashable paid for by The New York Times.


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Feature • September 15th, 2014

The Secret to Apple’s Innovation? Bad Ideas

By Shane Snow

With last week's announcements at Apple's launch event for the iPhone 6, Apple Watch, and Apple Pay, I've been thinking a lot about how Apple seems to capitalize so well on ignoring common wisdom. Here's how the company does and has leveraged seemingly "bad ideas" to spur success.


Feature • September 15th, 2014

Can Conductive Ink Save Print?

By Herbert Lui

Ad Age declared QR codes dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink.