Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • August 22nd, 2014

The Quest for the Holy Grail of Sponsored Content Measurement

By Haniya Rae

With 90 percent of marketers doubting their ability to measure branded content, something is clearly amiss in the land of ROI. That uncertainty spreads to the brand-sponsored content that runs on the sites of publishers like BuzzFeed and The New York Times, where there's plenty of debate over the best way to sell sponsored content and measure its success.


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Feature • August 21st, 2014

7 Content Marketing Metrics You’re Probably Undervaluing

By Celine Roque

If your brand's endgame is truly to increase awareness and build deeper relationships with your audience, shouldn’t you be using metrics that tell you whether you're achieving your goal?


Feature • August 21st, 2014

Letting Go: Why Brands Should Embrace Freelance Storytellers

By Natalie Burg

Is control over brand messaging a valid concern? Perhaps. But something magical can happen when companies look outside their own walls for ideas from agencies, independent creatives, and freelancers.