Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • October 2nd, 2014

Who Will Market Our Content When We’re Gone? 4 Strategy Lessons From the Unicorns

By Michael Grimes

The specter of the Unicorns playing arena-sized shows in 2014 defies conventional logic; as such, I feel totally comfortable making other claims that may not appear to make much sense on the surface—like, for example, that the band’s tumultuous existence can offer lessons that brands would be wise to apply to their own marketing efforts.


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Feature • October 1st, 2014

With ‘The Economist’ and the ‘Financial Times’ Now Selling Ads Based on Time Spent, Who’s Next?

By Joe Lazauskas

Two of the smartest publications in the world are now experimenting with replacing the pageview with a new dominant metric for setting the price for ads bought and sold on the web. That metric? Time spent in view.


Feature • September 30th, 2014

This Counterintuitive Trait Will Help You Innovate

By Shane Snow

One of my biggest pet peeves is when a pessimist says, "I'm not a pessimist. I'm a realist."