Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • January 30th, 2015

Content vs. Legal: Brand Publishing’s Big Battle [Contently Comic]

By Joe Lazauskas

It's the second edition in our weekly Contently comic series. This time, we're tackling legal approvals with a visual and a #hottake.

You look great today! Get your daily dose of content strategy here:

Feature • January 29th, 2015

Data: Real-Time Super Bowl Marketing Is a Giant Waste of Money

By Shane Snow

Oreo's infamous Super Bowl blackout tweet two years ago has led to a spate of brands trying—and failing—to recreate the cookie maker's explosion of social media attention.

Feature • January 28th, 2015

Content, Community, Commerce: Inside Marriott’s Thriving 65-Person Content Studio

By Tessa Wegert

Marriott is now a maker of a TV series, a short film, and a web series, and has partnered with millennial YouTube stars. What's next?