Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • September 15th, 2014

The Secret to Apple’s Innovation? Bad Ideas

By Shane Snow

With last week's announcements at Apple's launch event for the iPhone 6, Apple Watch, and Apple Pay, I've been thinking a lot about how Apple seems to capitalize so well on ignoring common wisdom. Here's how the company does and has leveraged seemingly "bad ideas" to spur success.


You look great today! Get your daily dose of content strategy here:

Feature • September 15th, 2014

Can Conductive Ink Save Print?

By Herbert Lui

Ad Age declared QR codes dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink.


Feature • September 12th, 2014

Gold Standard: These Trends Will Transform Finance Content Marketing in 2015

By Contently

Most everyone has gotten the lyric, "I got my mind on my money, my money on my mind," stuck in their head at one point. That's not just because it's catchy, but also because it holds a great deal of truth. While everyone might no be a financial expert, most everyone wants to be one. And that represents an incredible opportunity for brand publishers in the finance industry.