Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • July 23rd, 2014

Are Interactive Video and Oculus Rift the Future of Storytelling?

By Tamarra Kemsley

Which technologies will bring about the next revolution in storytelling? That was one of the main focuses of conversation at Percolate's "Transition" conference in New York City last week. One of the most interesting innovations on display was Interlude, the first video player to master the technology behind seamless interactive video.

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Feature • July 22nd, 2014

4 Ways Your Brand Can Become a True Thought Leader

By John McCrory

The buzzword, “Thought Leadership” lives on because no one’s coined a better term. And whatever you call it, showcasing expertise and positioning yourself ahead of competitors is an essential strategy for any brand that operates a range of businesses and not a single consumer product.

Feature • July 22nd, 2014

Unilever’s Mathieu: Intrusive Advertising Will Be Dead in a Few Years

By Tamarra Kemsley

Branded content and native advertising is “the future,” Eric Hippeau, the former CEO of The Huffington Post, declared at Percolate’s “Transition” conference held July 16 in New York City.