Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • September 19th, 2014

How Goldman Sachs and The New York Times Made a Content Marketing Hit

By Joe Lazauskas

When you think of The New York Times peppering Goldman Sachs with questions, you probably don't think of comfy chairs, a brightly lit stage, and a content conference.


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Feature • September 18th, 2014

Manufacturing Amazing: MTV Star Rob Dyrdek Reveals How Brands Can Become ‘Irresistibly Shareable’

By Rod Kurtz

The story of Rob Dyrdek goes a little something like this—talented skateboarder quits high school to turn pro at 16, becomes an influential skater and serial entrepreneur, realizes the power of storytelling, and catapults himself into the mainstream as one of the biggest stars in MTV history.


Feature • September 17th, 2014

Does Your Brand Newsroom Need a Robot Writer?

By Celine Roque

If you’ve spent any time reading on the web the past week, odds are you’ve read something written by a robot—and you didn’t even realize it. But what are the limitations of robot writers? And can they help your brand newsroom?