Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • August 21st, 2014

7 Content Marketing Metrics You’re Probably Undervaluing

By Celine Roque

If your brand's endgame is truly to increase awareness and build deeper relationships with your audience, shouldn’t you be using metrics that tell you whether you're achieving your goal?

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Feature • August 21st, 2014

Letting Go: Why Brands Should Embrace Freelance Storytellers

By Natalie Burg

Is control over brand messaging a valid concern? Perhaps. But something magical can happen when companies look outside their own walls for ideas from agencies, independent creatives, and freelancers.

Feature • August 20th, 2014

Storytelling and Technology: The Secret Ingredients of Retail 2.0

By Sam Petulla

The online "retail store" is going through an unbundling right now—all the way into the physical world, as petite concept stores, pop-up shops, and stores-within-a-store sprout up everywhere. Google, eBay, and Amazon are all hopping on the movement that's been aptly dubbed "clicks to bricks."