Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • October 1st, 2014

With ‘The Economist’ and the ‘Financial Times’ Now Selling Ads Based on Time Spent, Who’s Next?

By Joe Lazauskas

Two of the smartest publications in the world are now experimenting with replacing the pageview with a new dominant metric for setting the price for ads bought and sold on the web. That metric? Time spent in view.


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Feature • September 30th, 2014

This Counterintuitive Trait Will Help You Innovate

By Shane Snow

One of my biggest pet peeves is when a pessimist says, "I'm not a pessimist. I'm a realist."


Feature • September 30th, 2014

How to Train Your Trolls

By Matthew Rothenberg

Sixteen years ago, I was burnt by trolls. It turned out to be an experience that forged my approach toward the loudest negative voices in any crowd: engage them in conversation, and trust that some of them will focus their considerable energy towards a more worthwhile endeavor—very possibly one that will benefit you personally.