Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • November 25th, 2014

How Amex Turned Small Business Saturday Into a Storytelling Machine

By Celine Roque

With immersive, multimedia narratives about local businesses, American Express is taking Small Business Saturday to the next level.

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Feature • November 25th, 2014

3 Secret Ingredients for Making Your Content More Share-Worthy

By Shane Snow

Excerpt: I often write for the sheer love of it. But when I publish my writing, I'm hoping for more. I want people to talk about it. The secret? A mnemonic device that goes F-I-N.

Feature • November 24th, 2014

17 Content Marketing Predictions for 2015

By Contently

In 2015, ad agencies may find themselves having a lot in common with the New York Jets.