Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • September 30th, 2014

This Counterintuitive Trait Will Help You Innovate

By Shane Snow

One of my biggest pet peeves is when a pessimist says, "I'm not a pessimist. I'm a realist."


You look great today! Get your daily dose of content strategy here:

Feature • September 30th, 2014

How to Train Your Trolls

By Matthew Rothenberg

Sixteen years ago, I was burnt by trolls. It turned out to be an experience that forged my approach toward the loudest negative voices in any crowd: engage them in conversation, and trust that some of them will focus their considerable energy towards a more worthwhile endeavor—very possibly one that will benefit you personally.


Feature • September 26th, 2014

Why Brands Need to Fight the Temptation and Stay Off Ello

By Joe Lazauskas

One of the main reasons that Ello is popping off right now is that the nascent social network explicitly rejects advertising and commoditization of user data. It's ​manifesto makes that abundantly clear.