Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • January 28th, 2015

Content, Community, Commerce: Inside Marriott’s Thriving 65-Person Content Studio

By Tessa Wegert

Marriott is now a maker of a TV series, a short film, and a web series, and has partnered with millennial YouTube stars. What's next?


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Feature • January 28th, 2015

Why ‘Depth Not Breadth’ Will Be the Rallying Cry of Content Marketing in 2015

By Joe Lazauskas

"Engagement" once meant anything from clicks, visits, and unique visitors to likes, retweets, views, favorites, and a slew of other buzzmetrics. It was a mess, and it largely still is.


Feature • January 26th, 2015

Facebook and Twitter’s Native Video Plans Are About to Transform Content Marketing in a Big Way

By Dillon Baker

Video-intensive sites like YouTube, Netflix, and, yes, Facebook dominate the race to capture the web's most precious resource: user attention. Twitter looks poised to join the ranks.