Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • December 18th, 2014

The Top 10 Brand Editors of 2014

By Yael Grauer

When we think of talented editors, our minds probably jump to the overworked veterans who piece together our favorite consumer magazines. But as the quality of branded content has improved in the last year, it's time to give brand editors their due. Here are 10 who got our attention in 2014.


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Feature • December 17th, 2014

What You Can Learn From the Best Marketer of the Year

By Jillian Richardson

Heineken was recently awarded the title of "Creative Marketer of the Year" at Cannes. Throughout 2014, the brewery released a slew of creative marketing campaigns, but all of them had the same goal—to differentiate Heineken from the rest of the beer market.


Feature • December 16th, 2014

Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates

By Amanda Walgrove

In our latest Contently Labs, we answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn?