Infographic: How Content Can Help You Attract the Best Talent

Content marketing is often cited as a way to improve lead generation and brand awareness, but what about hiring?

A recent infographic from Jobvite and Column Five Media highlights the importance of thinking about content as a way to attract both your target audience and new hires. Why? Fifty-nine percent of job seekers research corporate social media profiles as part of the employment hunt, but 32 percent of companies admit they don’t have a clear employment brand strategy, which means they’re potentially letting top talent get away.

If you’re hoping to attract the best candidates, you need to think about showcasing your company’s culture as well as its output. More than two-thirds of U.S. professionals claimed they’d turn down a job “with a company that had a bad reputation, even if they were unemployed.” Showing off your company’s voice by creating a blog, for example, can get potential hires excited about the possibilities of working for your organization. Your employees can also be valuable recruiters, whether they’re sharing positive posts about the company or referring people to open positions.

Take a look at the infographic for more thoughts on how content and culture affect the hiring process.