Content Watch

May 23rd, 2013

Tablets Lead Mobile E-Commerce, Marketing Meets Tech, CMO Roles

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday:

Tablets Overtake Smartphones as the Big Shopping Device (AdWeek)
Mobile devices will facilitate a quarter of all online sales by 2017 —  and approximately three-fourths of these sales will come from tablets, according to a recent eMarketer report.

Consumer behavior is making a dramatic jump into new territory. Get ready for it.

How Your Content Strategy Thrives When Marketing and IT Work Together (Content Marketing Institute)
What happens when creative energy meets form and function? Brilliant new concepts, seamless execution, and boundless potential to scale.

Technology drives solutions, and as a marketer, it’s imperative that you collaborate with your development team.

Preparing the Next Generation of Chief Marketers (AdAge)
It’s an understatement to say that the CMO’s role is becoming increasingly complex.

At the focal point of every CMO’s success is the customer. To that end, effective CMOs will accomplish the following: drive top-line growth and brand strength, anticipate building the marketing competencies of the future, and navigate a transition into C-suite leadership.

Soo Meta, the Storify for Online Video Storytelling, Launches to the Public (PaidContent)
Multimedia worlds converge on this platform.

Soo Meta makes it easy to assemble photos, quotes, and videos together to create unique narratives. The core value proposition is audience engagement. An integration into smart TVs is even a possibility.

Image courtesy of JAlcaraz/shutterstock

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