Content Watch

May 20th, 2013

Google’s Content Splurge, Must-Watch Memes, Brand Community Wins

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Monday:

How to Spend a Billion-Plus on User-Generated Content, Google Edition (AllThingsD)
By now, you’ve probably heard that that Tumblr is now a part of Yahoo’s family of companies.

This article by Peter Kafka points out a key observation that the Yahoo-Tumblr deal closely resembles a high-profile integration from back in 2006  — Google and YouTube. Here’s a comparative then-and-now style look into financials, user acquisition, and year-over-year growth.

Viral Video Recap: Must-Watch Memes of the Week (Mashable)
Have a case of the Mondays? It’s all good.

Luckily, you work in the digital media industry where brain breaks are the equivalent of market research. Here’s a must-read story that you can ‘study’ away.

The Evolution of Hacker News (TechCrunch)
With so many media channels covering startup and tech, is there really room for another? Y Combinator seemed to think so. YC built Hacker News as a demonstration of a programming language that he was building.

All of a sudden, the platform evolved into a community — which is now responsible for generating 1.6 million pageviews and 200,000 unique visitors on any given day (engagement + user pull mechanism = awesome). Here’s a story that will have you ready to build a community around your brand — especially if you’ve been worried about the competition.

Content Marketing’s Got a Quality Problem (Digiday)
The vision of content marketing is that the tool presents a highly engaging and user-friendly path to sales.

The problem is that ‘quality’ is in the eye of the beholder. Here’s Jack Marshall’s take on the ever-pervasive content quality problem.


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