The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday:
Watch Your Domino’s Pizza Being Made on Live Webcam (AdAge)
Talk about creative approaches to user engagement. Through the company’s tracker program, you’ve always been able to gauge your pizza’s ETA.
But now, for a small store in Salt Lake City, the suspense gets even better. The campaign’s core goals? Transparency in quality.
Ad of the Day: IBM (AdWeek)
IBM and Ogilvy just made something that they’re calling the world’s smallest movie. That’s because it’s made from atoms using a special microscope.
There are nearly 250 frames of stop-motion actions in which IBM tells the story of a boy named Atom who dances with — you guessed it — an atom. The goal? Get kids to love science. Talk about a beautiful story with an even more beautiful mission and vision.
4 Ways to Market with Online Photos (Inc)
Online photos have powerful marketing potential. But how do you strike the right balance between charming and over-the-top tacky?
This Inc article has curated a range of tools for different marketing objectives: creating loyalty campaigns, tagging product photos, tracking analytics, and creating photo albums.
Building a Mixed-Media Campaign to Rock Customer Engagement (CrazyEgg)
Marketing is more than just words, images, and numbers. The best strategies are intricately weaved combination of all three.
Why not push your limits to try something new? You might surprise yourself (and your customers) — in a good way.