Changing Face of Authorship, Display for B2B, SEO Mistakes

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Tuesday:

The Changing Face of Content Authorship on the Web (Lance Haun)
Here’s a look into the power of distribution. It’s amazing how one Amazon review can instantly amass more pageviews than your blog, guest posts, and social media profiles combined.

It may lead you to get discourage and give up blogging altogether. Do yourself a favor and don’t. What you need is a centralized hub for your content and online identity. That’s  your blog.

Can Display Advertising Work for B2B Marketers? (VantageLocal)
Even if you’re marketing to businesses, the ability to build brand awareness is key. Display is an important part of this mix, but you need to get your strategy right.

It’s not as simple as throwing a banner on a webpage either. You need managed site placements, contextual targeting, and retargeting. Through ad exchanges, it’s possible to reach the niche audiences (that you absolutely need to find) at massive scale.

The Top Five SEO Mistakes (Search Engine Land)
SEO is far from a dead discipline — is it a part of your brand’s content strategy. Search engines are powerful referral tools.

Make sure that you include the right words on your page, ensure that your website is crawlable, and leverage webmaster resources. And what shouldn’t you do? Dwell on link-building and keyword-stuffing your content. Be natural, but be smart.

How to Avoid the Broke Brand Trap (Clarity)
‘Rough times’ does not even begin to explain the early days of starting a business. To kickstart your growth and marketing (at a low cost), your content strategy is key.

Image courtesy of futureshape/flickr