Content Watch

April 17th, 2013

Social Media Grows Up, Unsexy Sales, Supermarkets and The Dietitian

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Wednesday.

Boston Marathon: Has Social Media Coverage Finally Matured? (PandoDaily)
The Boston Marathon tragedy is heart-wrenching beyond words with absolutely zero silver lining.

It’s moments like these, however, when the value of social media truly shines through. Thank you, Facebook and Twitter, for communicating everyone’s safety.

How to Write Cool Copy for Unsexy Stuff (CrazyEgg)
Marketing is fun when you’re promoting an awesome product. But what about the flip-side when you’re talking about really boring stuff like paper and plumbing equipment?

Here’s what you do — get creative with product names, put cool copy in odd places, and get folks laughing.

The Next Big Marketing Weapon for Supermarkets – The Dietitian (AdAge)
Plain and simple, expert advice is extremely high demand. It’s the same principle that underscores successful content marketing — a hunger for valuable insights.

Grocery chains have a history of employing dietitians at the corporate level, and now these exports are coming to brick and mortar stores to connect with consumers directly. Remember that customers are the lifeblood of your business, so make sure to keep them happy, healthy, educated, and empowered.

What Should Twitter Do When People Exploit an Emergency? (GigaOM)
Brave civilians, journalists, and law enforcement were the heroes of this week’s Boston bombings.

News of this tragedy spread almost instantly on Twitter — creating prime opportunities for tasteless scammers to quickly jump in. Not cool.

 


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