Content Watch

November 27th, 2012

P&G Teams with Yahoo India, Holiday Shopping Gap, Facebook Copyright Hoax

The Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

P&G India Launches Branded Content 

P&G India has introduced Style Factor, a branded content website in partnership with Yahoo! India.

It “aims to bring the latest celebrity news and information on fashion, skincare, hair care and make-up to users in India using interactive methods to increase the brand’s engagement quotient,” Exchange4Media reports.

Age Gap and Holiday Shopping

The Wall Street Journal reports that in terms of holiday shopping, adults are still clipping coupons, while the younger generation doesn’t hesitate to research and buy on their cell phones.

Shelly Banjo writes that it’s been a struggle for companies: “Retail chains are struggling with how to respond to families like the Ulticans, hoping to capture the attention of the so-called Millennial generation, ages 16 to 34, but fearful that moving too fast will alienate baby boomers.”

Facebook Copyright Statuses Are a Hoax

Listen up, everyone, and stop posting those Facebook ”copyright” statuses: They’re fake, according to Prasant Naidu of Business 2 Community.

Hoax-Slayer and Snopes say that users either have to not sign up for Facebook, cancel their accounts or “bilaterally negotiate a modified policy with Facebook” if they want all of their online content to stay private.

Southern Living Goes Younger

Southern Living, whose main demographic is middle-aged women, is now targeting younger women by signing on Jenna Bush Hager as a magazine editor at large, according to the New York Times.

While circulation is at 2.8 million, the average age of readers is 51.2.

Fox News Flap

Fox News is getting flack after cutting short the interview with Thomas E. Ricks, a veteran defense author and reporter who criticized the network on air.

The New York Times reports that his three-minute interview turned into a 90-second one that ended with the sentence, “And second, I think that the emphasis on Benghazi has been extremely political, partly because Fox was operating as a wing of the Republican Party.”

Move Over Bieber, There’s a New YouTube King

“Gangnam Style” is now the most viewed video of all time on YouTube, according to Mashable.

It has 805 million views and was the fastest growing viral video of all time. It also set a Guinness World Record for “Most Likes on YouTube” with 5.3 million.

A Real-Life Pinterest Board

Mashable also reports that a mall in La Jolla, Calif. has put up a real-life Pinterest board.

It is in celebration of a $180 million renovation and “features physical products from participating retailers in the mall.”

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