The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:
Keep Calm and Carry On Harry
In a bold move, the creator of the “What Happens in Vegas Stays in Vegas” campaign, the Las Vegas Convention and Visitors Authority, is using Prince Harry’s now infamous recent stay in the city as the basis for a new take on the long running campaign.
The group is taking a stand against the people who posted the naked picture of Prince Harry online.
Ad Week reports VisitLasVegas.com/knowthecode has a new online petition for tourists to vow not to reveal anyone’s wild nights in Sin City.
Jack Bauer: the Man, the Myth, the Baker
Jack Bauer is back, this time only for one minute and some change, and he’s baking cupcakes. Acer teamed up with Mother London to create an explosive and delicious ad for the Aspire 35 Ultrabook.
It’s a fun ad for sure, but does the brand get lost in the frost?
MTV Launches Fantasy Election League
If Rock the Vote can’t grab the hearts and minds of young voters maybe fantasy sports will. MTV just launched the “Power of 12″ online campaign in an effort to engage the “millennial generation.”
Users pick a league and draft politicians for their teams. They can get extra points by checking in with MTV”s partners.
“Accordingly, players can earn bonus points for their team by checking in to campaign events on FourSquare and GetGlue, committing to voting via a pledge to Rock the Vote, or by answering youth-themed quiz questions about politics. Politico.com and BuzzFeed are also adding Fantasy Election ’12 buttons to their content, and players who read or watch stories on those sites will get themselves extra points,” Mashable reports.
Make Your Tweets a Little Sexier
Fast Company asked entrepreneur and social media expert Cindy Gallop her twitter turn-offs, turn-ons and tips on meeting the right followers. She advises not to waste your time going after followers who aren’t interested in you. But mostly, she just wants you to be yourself.
“Communicate, and project yourself as someone worth following. Be interesting, insightful, entertaining, distinctive, innovative, and you will get retweeted and people will follow you,” Gallop told Fast Company.
If that doesn’t work, you can always send roses.
NFL- Papa John’s Video Is No Super Bowl Shuffle
Dallas Cowboys owner Jerry Jones teamed up with Papa John’s in an ill-fated video to rap about the Cowboy’s 5-Star Combo. Just $10.99! See it at Mashable.
How Samsung-Apple Verdict Effects Google
Will there be a backlash for the Android operating system post-verdict? The Verge reports it’s not likely, and that Google is keeping the entire case “at arm’s length.”
“The court of appeals will review both infringement and the validity of the patent claims. Most of these don’t relate to the core Android operating system, and several are being re-examined by the US Patent Office,” Google said.
YouTube Totally Knows How You Feel
Moodwall isn’t something from Star Trek, it’s YouTube’s new feature where users are asked to choose videos by “vibe.”
According to the Verge (via The Guardian) categories include ‘Funny,’ ‘Fast,’ and ‘Inspiring.’ It’s unclear how many users can test this right now or whether users will be able to add their own categories.
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