Leading up to Valentine’s Day, Whole Foods launched a branded YouTube video series called “In The Market: An Organic Love Story.”
Created by agency Omelet, the videos feature a character named Ben, a “lonely, almost-30 goofball trolling in the local produce aisle for hot, single girls in yoga pants,” Adage reports.
Is this the kind of video series — one with light narrative, unapologetic product placement, and sparkling “characters” — that brands should be creating? Let us know your thoughts in the comments below.
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