By thinking about how different readers process information, content marketers will get a better illustration of what type of content they should be producing, argues David Meerman Scott of Web Ink Now.
The idea of customizing content that tailors to different sides of the brain is an interesting discussion. As the concept goes, left-brain thinkers are more rational and sequential, while right-brainers are more inspired by random and free-associated design. So, why not cater to those different ways of thinking?
“The best websites, blogs, and social pages (Facebook and G+ for example) include a combination of text content, images, video and charts.” Scott notes. “Your goal is to create a mix so that people who are visual have an infographic or photo and those who are analytical might have text and numerical charts.”
This is a really interesting way of looking at the psychology of a customer. In an age where we are trying to guess where a customer is going next, it’s refreshing to take a step back and think about how they interpret the world around them.
Image courtesy of Jeanie Jeanie
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