Justin Bieber and Rebecca Black weren’t the only ones to skyrocket to e-popularity in 2011. Google searches for “Content Marketing” shot up from the nether in late 2010 and dominated marketing and advertising headlines throughout the next twelve months. Little wonder: social media has caused many a brand marketer to take up the trumpet of creating and promoting one’s own content as an alternative to traditional advertising.
(via Google Trends)
So, raise your glass to The Next Big Thing and start 2012 off right with the following must-reads from last year from The Content Strategist and other content marketing experts from across the web:
Must-See Content Marketing Examples From 2011 (ContentMarketingInstitute)
The Skinny on Groupon’s Content Strategy (Junta42)
15 Must-Have Tools For Better Blogging (Content Strategist)
10 Tools For Converting Your Blog’s New Visitors Into Fans (Content Strategist)
Happy New Year!
Read More About
The Brochure is Dead: Luxury Travelers Want More
American Express Prefers “Content with Purpose” [VIDEO]
Weber Shandwick’s Digital Chief On Emerging Content Opportunities [VIDEO]