Brands are starting to use music platforms like Spotify and Rdio for creative branding and ad opportunities, according to Post Advertising.
It should be on any experimental brand’s mind, they declare – because “every popular music app has experienced an explosion in new sign ups,” and “Facebook made recording, tracking and sharing listening habits simple and effortless.”
They make a good point – aim for where your readers are enjoying themselves.
“Music’s future does not include ads that hold listeners hostage. In the listener’s world, the brand should be an active participant and have a personality formed around the subject matter.” they note. ”Anything less is advertising as usual.”