Why do companies start blogs, and then, as quickly as they started, stop updating them? In almost all cases, it has to do with a lack of planning. Developing a content strategy, setting clear goals, and creating an editorial calendar are all things that need to be done in order to get the most value out of your content. After all, the only thing worse than not creating content at all, is creating content that doesn’t work!
Our “content about content” round-up this week focuses on timely resources for getting started with a content strategy–in terms you can understand.
When it comes to content, 75% of the battle is just showing up, and the other 25% is getting the details right. With this look at developing and refining a content strategy, you’ll get specific action items that will get you started.
A panel of industry experts discuss common ways new marketers go wrong with their content strategy. As it turns out, the biggest mistake most people make is not having a content strategy in the first place!
Creating a B2B content strategy can be very different from creating a B2C strategy. Your audience is typically smaller, the content requires more focus, and level of expertise required to make your content stand out is much higher.
As a convient follow-on to our last link, here are four ways to tap into the collective expertise of others in your industry. They think, you benefit.
- Volume Of Content Published Is Correlated With Lead Volume, Study Shows (contently.com)
- 6 Tips for Creating Valuable Branded Content (mashable.com)